Grade 4 ELA Unit 12: Understanding Media (TV Ads)

What It’s About:
Students learn how advertisements use images, words, and sounds to persuade an audience.

Learning Objectives:

  1. Identify the purpose of a TV advertisement.

  2. Recognize techniques advertisers use (music, slogans, pictures).

  3. Explain how ads try to convince people to buy or do something.

  4. Discuss whether an ad is convincing and why.

Examples:

  • A cereal commercial using fun music and a cartoon character.

  • A toy ad showing happy kids playing.

  • A public service ad encouraging exercise.

  • A catchy slogan like “Just do it.”

Fun Practice Activities
1. Activity Worksheet
2. Test Yourself: Interactive Practice Quiz

Homework Idea:
Watch a commercial and write 4 sentences describing what the ad is trying to get you to do or buy, and how it tries to convince you.